If you're a
software developer with a little ambition and a good idea, then
Facebook may be the company that makes you a very wealthy person. The
social networking site that began in 2004 as a way for college
students to keep in touch has expanded to allow everyone to create
their own Facebook page. Since then, Facebook has carved a niche for
itself in the tech world as a company that is willing to break through
the traditional barriers of business.
In May 2007, the company opened its platform, allowing software
developers to add their programs to the Facebook site. This in turn
allowed the site's users to choose from a wide variety of programs and
add them to their personal Facebook pages. To show that its platform is
truly open, the company held f8, an eight-hour-long competition where
developers created their own programs for Facebook's interface.
Eighty-five new programs -- ranging from video sharing to a Scrabble
offshoot -- were added to Facebook as a result of f8.
Now,
the company is taking its cultivation of new applications even
further. In September 2007, Facebook founder Mark Zuckerberg announced
the company has a $10 million pile of cash waiting for software
developers who want to share their programs with Facebook. The company
calls it the fbFund.
The
grants range from $25,000 to $250,000, and a good idea could fatten a
developer's bank account. The company hasn't announced any restrictions
on the number of applications each developer can contribute, so
potentially one developer could make a lot of money with a few
applications. And while $250,000 isn't anything to sneeze at, the
fbFund grants are actually just the tip of the iceberg.
As it turns out, the company is interested in providing more than grants -- it wants to serve as venture capitalists
for the right application. Developers receiving grants from Facebook
will not only get the initial cash, they will also maintain ownership of
their programs. Facebook just wants first crack at providing the money
needed to take the software and turn it into a viable start-up
business.
It's a basement software developer's dream come true, and it's no
coincidence that the offer comes from a former basement software
developer. Zuckerberg seems like Willy Wonka, having sent out the
gold-wrapped candy bars and waiting patiently in his chocolate factory
for the arrival of someone like Charlie.
Of course, Zuckerberg is probably not secretly planning on handing
over the keys to Facebook's front door. But with the fbFund, he has
thrown out the traditional, frustrating search between venture capital
and good ideas and simply put out notice of where the money can be
found.
Facebook has attached only one stipulation to its fbFund: The
company won't consider applications from any developer or company that
has already accepted venture capital from another source. This satisfies
two dilemmas. It spreads venture capital around to those who have been
overlooked -- an example of infracaninophilia, or
love for the underdog. The stipulation also keeps Facebook out of any
sticky potential legal battles over who actually owns the software
backed by Facebook's capital.
For unknown developers with good ideas and drive, Facebook's fbFund
offer could prove to be a cash cow. But fbFund isn't the only way to
make money online. Read the next page to find out some of the ways to
earn a living on the Web.
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